Google is once again making it easier for businesses to collect reviews and drive engagement via its platform. The latest move: when a business owner searches their own profile in Google Search (via the Google Business Profile (GBP) dashboard), they may now see a “Get Google QR” button alongside familiar controls such as “Edit profile”, “Reviews”, “Photos”, “Posts”, and “Performance”.
This update appears to be a continuation of Google’s previous encouragement for businesses to use QR codes for reviews, signaling the company’s ongoing push to bridge offline and online engagement.
What We Know So Far
- The “Get Google QR” button is currently being tested and may not yet appear for all business profiles.
- It can be found when business owners search their business on Google while signed in, appearing alongside other profile controls like “Edit Profile” and “Performance.”
- The QR code generated links directly to the profile or the review section, allowing customers to scan and interact instantly.
- This change is part of Google’s larger goal of helping businesses collect more verified reviews and increase profile visibility through direct engagement.
Why This Matters for Local SEO
1. Easier Review Collection
The new QR button makes it incredibly simple for business owners to collect reviews. By printing or displaying the code at checkout counters, events, or on receipts, customers can scan and leave feedback instantly without searching for your business online.
2. Boost in Review Velocity and Local Rankings
Reviews are a major ranking factor in local SEO. The faster and easier customers can leave them, the more your review count and freshness improve—directly boosting your position in Google’s Local Pack.
3. Seamless Offline-to-Online Connection
For service providers, retail shops, and professionals in Surrey, BC, this update is an excellent way to connect in-person interactions to online credibility. A single QR scan can turn a happy customer into a positive review that enhances your local authority.
4. Improved Trust and Engagement
Higher review volume with quality feedback increases click-through rates, conversions, and consumer trust. The “Get Google QR” feature eliminates friction in the review process, making it more natural for customers to share positive experiences.
What Agencies Should Do Now
- Check profiles for the “Get Google QR” button
In your GBP account, search your business name in Google Search while signed in as the owner. If you see the new button—download the QR and plan where to deploy it. - Deploy the QR code in key touchpoints:
- At your physical location (if you have one) or partner offices.
- On checkout receipts, invoices, email signatures (especially for client service businesses).
- In post-job follow-up communication or thank you cards for customers.
- On your website or client portal: “Loved working with us? Scan to leave your review”.
- Create a process/policy for review generation
Combine the QR code with a call to action. Example: “We value your feedback! Scan here to share your experience.” Make it part of your customer-experience close-out. - Monitor results and respond promptly
Encourage review generation, but also ensure you respond to all reviews (positive or negative). Engagement with reviews matters for E-E-A-T and local SEO in general. - Localize the messaging for Surrey / Fleetwood / Guildford / Cloverdale etc
In your client strategies for local businesses in Surrey you may want to emphasise: “Serve the community of Surrey? Make it simple for locals to give feedback via our new Google QR-code button.” - Track metrics
Monitor how many new reviews you get post-deployment, how many at-ground scans you register (if trackable), and whether review velocity increases. Tie this back into your local SEO efforts (GBP impressions, clicks, ranking position in the Map-Pack).
Things to Keep in Mind/Caveats
- Since this is still a test, the button may not be available for every business profile yet. Google may roll it out gradually.
- A QR code alone doesn’t guarantee high review volume—encouragement, follow-up, and a good customer experience still matter.
- Make sure your review request process follows Google’s review policies (don’t incentivise reviews in a way that violates guidelines).
- Local businesses operating multiple locations should ensure the correct profile/location is generating the QR code.
- For agencies managing profiles of multiple clients (e.g., local business clients in Surrey), you’ll want to ensure each location has access and the code is placed in an appropriate context.
Implications for 2026 and Beyond
As we head into 2026, local SEO is increasingly about seamless experience, mobile-first interaction, and offline-online integration. Google integrating QR code generation into the core GBP controls is aligned with this trend. Local businesses—and the agencies that serve them—should be ready to capitalise on every low-friction touchpoint.
By deploying this new tool strategically, your clients can gain a competitive advantage in local search results and enhance their reputation. For Seize Marketing Agency, adding this as an item in your “Local SEO checklist for 2025/2026” could set you apart when onboarding new Surrey-area clients.
Conclusion
The rollout of the “Get Google QR” button for Google Business Profiles presents a low-hanging opportunity for local businesses and the agencies that support them. For Seize Marketing Agency servicing Surrey, BC and surrounding locales, you’re well-positioned to incorporate this into your services and client tactics. By doing so you can accelerate review collection, strengthen local search visibility, and stay ahead of the 2026 local SEO curve.
