Managing your Google My Business (GMB) account ((now called Google Business Profile) can be a lot to handle alone, especially if your business is growing. Whether you’re sharing responsibilities with a team member or delegating tasks to an external marketing expert, knowing how to add a manager to Google My Business is crucial. By doing so, you can allow trusted individuals to manage your business listing without giving them full control over everything.
In this guide, we’ll walk you through adding a manager to your Google My Business account in 2025—step by step! From understanding the roles and permissions to troubleshooting common issues, you’ll find everything you need to know to streamline your business listing management.
Key Takeaways:
Google My Business is a free tool that allows businesses to manage their online presence across Google, including Google Search and Google Maps. With a verified Google My Business listing, businesses can provide customers with essential information like their location, hours, website, and contact details. To stay ahead in local search rankings, it’s crucial to adapt to digital marketing trends for local SEO that can further enhance your GMB strategy.
Adding a manager to your Google My Business account offers several advantages, including:
Google My Business allows three primary roles:
Before you can add a Business Profile manager, there are a few important steps to complete:
Follow these simple steps to add a manager to your Google My Business account:
First, go to Google My Business login account at business.google.com. Use the Google account associated with your business listing.
Once logged in, you’ll be directed to your business dashboard. From here, select the business profile you want to manage. If you have multiple locations, click the location where you want to add a manager.
On your GMB dashboard, find and click on the “People and Access” tab. This section allows you to manage who has access to your business profile.
In the “People and Access” section, click on the “Add” button at the top left corner. Enter the email address of the person you want to add as a manager.
Once you’ve entered the email, you’ll be prompted to select the role for the new user. Choose Manager to allow them access to most functions without full ownership rights.
After selecting the permissions, click Invite. The person will receive an email invitation to become a manager of your business listing. They’ll need to accept the invitation before they gain access.
If your business grows, you might find it helpful to manage multiple managers. Here’s how to keep things organized:
You can assign different roles to each user depending on their tasks. For example, one person might be a manager handling the business details, while another could be a site manager responding to reviews.
Google My Business allows you to monitor who made updates to your business listing. This feature is useful for ensuring that no unauthorized changes occur and for tracking contributions.
If you need to remove a manager, simply click on their name or email. Once selected, a window will appear with the option to remove the user. Click ‘Remove‘ to complete the process.
While adding a manager is typically straightforward, there are some common issues you might encounter.
If the manager doesn’t receive the invitation, check that the email address was entered correctly. Ask the person to check their spam folder as well. You can also resend the invitation.
If you get an error message when adding a manager, ensure that your GMB account is verified and that you’re logged in with the correct Google account.
Sometimes, managers may not have the permissions they need. Double-check the permissions you’ve granted and update them if necessary.
Optimizing your Google My Business profile is one of the most effective ways to improve your local SEO and appear in the Google Map Pack. A well-managed profile boosts visibility, drives more calls and website visits, and helps build trust with local customers searching for your services.
Fill out all business information, including name, address, phone number, business category, hours, and service areas. Accurate and consistent details help Google understand your business and match you to relevant local searches.
Include location-based keywords and service terms inside your business description. This helps your profile rank for “near me” searches and strengthens your relevance for local queries.
Upload clear images of your store, team, services, products, or portfolio. Adding geo-tagged photos and updating visuals regularly improves engagement and signals activity to Google.
Use GMB posts to share promotions, new services, announcements, blogs, events, and offers. Frequent updates increase visibility, help your listing stay fresh, and boost local ranking signals.
Encourage satisfied customers to leave reviews and respond to each review politely and promptly. Reviews play a major role in local SEO, user trust, and Map Pack rankings.
Include detailed service descriptions, pricing (if applicable), and product listings. Add FAQs to answer common customer questions directly on your profile. These elements help your GMB appear in more search queries.
Use Google My Business Insights to monitor how customers find your listing. Track calls, messages, direction requests, website visits, and popular search terms. This data helps refine your local SEO strategy and identify high-value keywords.
To add users to Google My Business Profile, sign in to Google My Business, go to the “People and Access” section, click “Add,” enter their email, and assign a role like Manager or Admin.
You can add a Google Account Manager by inviting them through the “People and Access” section in Google My Business, entering their email address, and selecting their role.
Yes, multiple people can manage a Google business profile by assigning different roles (Owner, Manager, or Site Manager) to each person.
To add Google Business admin, go to the “People and Access” section in Google My Business, click “Add,” enter the person’s email, and select “Owner” as the role to give them full control.
Here’s how you can add owners and managers for your Google Business Profile:
1. Sign in to Google My Business and select your profile.
2. Go to the “People and Access” section and click “Add”.
3. Enter their email, select a role (Owner, Manager, or Site Manager), and click Invite.
To remove owners & managers follow these steps:
1. Go to the “People and Access” section, find the person you want to remove.
2. Simply click on their name or email. Once selected, a window will appear with the option to remove the user. Click ‘Remove‘ to complete the process.
Adding a manager to Google My Business is a quick and easy way to delegate responsibilities and keep your business listing up to date. By following the steps outlined in this guide, you can efficiently share the management of your GMB profile with trusted individuals while maintaining control over your business information.
At Seize Marketing Agency, we specialize in optimizing your online presence, including GMB management. If you need expert help, contact our team to ensure your business stays visible and competitive.
Log in to your GMB account, invite a manager, and let Seize Marketing Agency take your online presence to the next level!
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